The digital disruption in the present era has seen a drastic change. Virtual assistance and hybrid workspace has sprung up to a large extent. Among them, hospitals and the medical industry are no exception. This industry has extended to virtual assistance and telehealthcare services. In this blog you can understand the role of Google Workspace in the medical equipment manufacturing sector. 

Medical Device Manufacturing Industry in short 

Medical industry comprises the devices made for patients like pacemaker, MRI scanner, pacemakers and hearing devices, dental products like braces and dentures, MRI and other diagnostic machines, prosthetics like knee implants and artificial joints, and disposal & consumables like needles and syringes. 

Key stakeholders and their challenges

The key stakeholders of medical equipment manufacturing companies are manufacturers, dealers, doctors, clinicians and consumers(patients). All the stakeholders go hand in hand to bring about a collaborative atmosphere. 

The Indian medical device manufacturing industry has seen growth in the last decade. However, they face challenges like: 

• Quality concerns – devices may have faulty readings, design, software and others. This may lead to delay in the manufacturing. 
• Supply chain disruption – there is a huge gap between the supply and demand in today’s world. With this, there is a disruption in the industry.  
• Outdated practices – manufacturing a device is a very lengthy process which is costly. Collaboration can help in the cost reduction. 
• Cyber security – Morphing can be cut down with enhanced cyber security. 

The medical equipment industry consists of dealers, sales personals, purchase department, product department and obviously clients. Keeping track of the equipment with Google Sheets can bring about reduced usage of paper. One can keep an account on the usage and the service of the equipment with check boxes. With Google Drive Repository, you can give a better overview of your product in any format(Picture, Flow chart, Videos, PDF). 

How Google Workspace can assist them in meeting their goals and objective

Now that the medical industry has seen digitalization, it is important to have security of the data. In the past decade, the industry was successful in turning digital. With Google Healthcare, you can access data that is spread across multiple systems that is shared over the internet. All the data is stored in a chronological order. This enables the technicians, doctors, nurses and clinicians to access desired information. 

Google Drive allows them to share voice and video messages for better understanding. 

Google Workspace secures data with utmost security as it does not share any information with anybody. 

Company: offering high-quality products and reliable services.

The main focus of the industry is to bring about the best patient care. All this is possible with production of quality products and reliable services. 

Dealers: Educating and motivating dealers to sell more.

With Google Apps, dealers can be given access to Google Workspace office applications to present better with Google Docs, Google slides and Google Sheets. Google Drive, on the other hand, will allow you to upload files of all formats(Picture, Flow chart, Videos, PDF) for better understanding. This will help in motivating the dealers to sell more products. 

Sales Team: Upselling and cross selling  

Initially, the salesperson would go personally and explain about the device to their customers. With today’s technology, they can just show the functioning of the device through videos, animations or even graphical representations with the help of Google Drive. 

These multimedia tools can be shared to Google Sites to build their business. With this, there can be a multitude of opportunities improving the sales of the products. With Google Meet Video conferencing, you can expand your business by scheduling video conferences within minutes. 

Purchase Team: Documentation and the purchasing process 

Searching through the documents physically can be a pain. You can save your time and space with Google Docs. Simply share the stp-by-step procedure with your customer to let them know the procedure. They can access this anywhere, anytime and on any device. 

Product Team:  Creating high-quality products while working together.

Google Workspace allows you to work productively on both hybrid mode and traditional mode. Also, with Google sites, you can create a hub to discuss the product with your team. Virtual communication such as Google Chat (One-on-one conversation) and Google Spaces(Group conversation) will cut down lengthy and repetitive emails. Google Meet can ease this even more with the Video Conferencing option. Google Groups is a mail id consisting of all the team members enabling communication. With Google Workspace, a collaborative work atmosphere can be created. 

Clients: The entire sales process

Networking is the foremost step of the sales process. Google Ads can be the easiest way to market your product. With Google Forms you will be able to sort out your equipment details. It is well organized and easy to find. This data is readily available on Google Sheets and can also be downloaded if necessary. Since the data is stored over the cloud, you will no longer have to worry about the physical storage rooms.